Products Mentioned in This Guide
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Short answer
Short answer: “Smart TV vs Roku” is not a straight either/or. A smart TV is any TV with streaming apps built in; Roku is a streaming platform and, in these Roku Select Series models, the TV’s built-in smart system. If you want the simplest all-in-one route, a Roku TV is a smart TV with Roku already inside. If you already own a TV you like, compare its built-in system with Roku before buying new.
Key takeaways
- Roku Select Series Smart TVs are smart TVs with Roku built in.
- The 24-inch model is 720p HD; the 40-inch model is 1080p Full HD; the 50-, 55-, and 65-inch models are 4K (2160p) QLED with HDR10.
- All listed models share Roku smart-platform features, voice control options, Apple AirPlay, and Bluetooth Headphone Mode, according to Roku’s product descriptions.
- Choose a Roku TV for a simple built-in setup; choose a different smart TV only if you prefer another smart TV operating system or need features not documented in these records.
Table of contents
- Short answer
- What “smart TV vs Roku” actually means
- Exact Roku Select Series models
- Side-by-side comparison
- Picture quality and screen size
- Smart TV experience
- Sound and headphone mode
- Remote, voice control, and smart home
- Value and future-proofing
- Who should choose each
- FAQ
What “smart TV vs Roku” actually means
A smart TV is a television with streaming apps and a smart operating system built in. Roku is a streaming platform and smart TV system. The Roku Select Series models in this comparison are smart TVs with Roku built in, so they sit on both sides of the “smart TV vs Roku” question.
If you are buying a new TV, the real choice is usually Roku’s built-in system versus another TV brand’s smart system. If you already own a TV you like, the Roku platform is the part you would compare before changing hardware. The supplied product records below cover Roku-integrated TVs only.
Exact Roku Select Series models
These are the exact supplied models. They span small secondary-room sizes and larger 4K QLED sizes.
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| Exact model | Screen size | Resolution / panel | HDR | Remote | Documented best fit |
|---|---|---|---|---|---|
| Roku 24-Inch Select Series Smart TV 2026-720p HD TV – RokuTV | 24-inch | 720p HD | Not listed in supplied features | No-nonsense voice remote | Roku describes it as good for bedrooms, kitchens, and beyond. |
| Roku 40-Inch Select Series Smart TV 2026-1080p Full HD TV – RokuTV | 40-inch | 1080p Full HD | Not listed in supplied features | No-nonsense voice remote | Roku describes it as good for bedrooms, kitchens, and beyond. |
| Roku 50-Inch Select Series Smart TV 2026-4K (2160p) QLED TV TV | 50-inch | 4K (2160p) QLED | HDR10 | Enhanced voice remote | Roku says it is built for a modern entertainment setup. |
| Roku 55-Inch Select Series Smart TV 2026-4K (2160p) QLED TV TV | 55-inch | 4K (2160p) QLED | HDR10 | Enhanced voice remote | Roku says it is built for a modern entertainment setup. |
| Roku 65-Inch Select Series Smart TV 2026-4K (2160p) QLED TV TV | 65-inch | 4K (2160p) QLED | HDR10 | Enhanced voice remote | Roku says it is built for a modern entertainment setup. |
Side-by-side comparison
| Feature | 24-inch | 40-inch | 50-inch | 55-inch | 65-inch |
|---|---|---|---|---|---|
| Resolution | 720p HD | 1080p Full HD | 4K (2160p) | 4K (2160p) | 4K (2160p) |
| Panel | Not specified beyond 720p HD | Not specified beyond 1080p Full HD | QLED | QLED | QLED |
| HDR | Not listed | Not listed | HDR10 | HDR10 | HDR10 |
| Roku Smart Picture | Yes | Yes | Yes | Yes | Yes |
| Voice remote | No-nonsense voice remote | No-nonsense voice remote | Enhanced voice remote | Enhanced voice remote | Enhanced voice remote |
| Lost remote finder | Not listed | Not listed | Yes | Yes | Yes |
| Bluetooth Headphone Mode | Yes | Yes | Yes | Yes | Yes |
| Apple AirPlay | Yes | Yes | Yes | Yes | Yes |
| Frameless design | Not listed | Not listed | Yes | Yes | Yes |
Picture quality and screen size tradeoffs
The biggest hardware jump is resolution and panel type. The 24-inch model uses 720p HD, the 40-inch model uses 1080p Full HD, and the 50-, 55-, and 65-inch models use 4K (2160p) QLED with HDR10. For a kitchen, dorm, or small bedroom, the 24-inch or 40-inch size may be easier to place. For a main room where you want sharper detail and Roku’s claimed brighter, accurate colors, the 4K QLED models are the ones to compare.
Roku says Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode. That feature is listed across the supplied models.
Smart TV experience
All supplied models run Roku’s smart TV platform. Roku’s product descriptions claim fast Wi-Fi, apps that launch quickly, automatic updates, a simple Home Screen, an uncluttered remote, free live TV, personalized picks, and easy search. If you already like Roku’s interface, buying a Roku-integrated TV removes the need for a separate streaming device. If you prefer a different smart TV operating system, a non-Roku smart TV may be a better fit, but those models are not part of this supplied comparison.
Sound and Bluetooth headphone mode
Roku says these Select Series TVs are designed for clear speech and louder sound so you can catch every word. Bluetooth Headphone Mode is listed for all supplied models, so you can use wireless headphones without waking the house. The 24-inch and 40-inch models also list a star-key option to turn off the display and keep the audio playing.
Remote, voice control, and smart home
The 24-inch and 40-inch models include a no-nonsense voice remote. The 50-inch, 55-inch, and 65-inch models include an enhanced voice remote with personal shortcuts and a lost remote finder. All listed models support Roku Voice, Siri, Alexa, and Google Assistant, plus Apple AirPlay, according to the supplied features.
Value and future-proofing
No prices were supplied, and pricing can change. The practical value decision is about matching size, resolution, and remote features to your room. The 50-, 55-, and 65-inch models add 4K QLED, HDR10, an enhanced remote, and a frameless design. The 24-inch and 40-inch models focus on smaller spaces and simpler 720p or 1080p viewing. Roku also lists automatic updates for these TVs, which can help the smart platform stay current.
Who should choose each
Choose the 24-inch Roku Select Series if
- You need a small TV for a bedroom, kitchen, dorm, or secondary room.
- 720p HD is acceptable for your viewing distance and content.
- You want Roku built in, a voice remote, and Bluetooth Headphone Mode.
Choose the 40-inch Roku Select Series if
- You want a step up to 1080p Full HD in a smaller room.
- You still want Roku’s simple built-in smart experience.
- You do not need the 4K QLED features listed on the larger models.
Choose the 50-inch Roku Select Series if
- You want 4K QLED and HDR10 in a main room.
- You want the enhanced voice remote with lost remote finder.
- You want a frameless design and Roku built in.
Choose the 55-inch Roku Select Series if
- You want the same 4K QLED feature set as the 50-inch but with a larger screen.
- Your room and viewing distance suit a 55-inch TV.
Choose the 65-inch Roku Select Series if
- You have a larger room or longer viewing distance.
- You want 4K QLED, HDR10, and the enhanced Roku voice remote.
Choose a different smart TV if
- You prefer another smart TV operating system and do not want Roku as the main interface.
- You need specific ports, gaming features, or panel specifications that are not documented in these supplied records.
FAQ
Is Roku a smart TV?
Roku is a streaming platform and smart TV system. Roku Select Series Smart TVs are smart TVs with Roku built in.
Is a Roku TV better than a smart TV?
Not automatically. A Roku TV is a smart TV. The better choice depends on whether you prefer Roku’s interface and whether the screen size, resolution, and features match your room.
Which supplied Roku Select Series models are 4K?
The Roku 50-Inch Select Series Smart TV 2026-4K (2160p) QLED TV TV, Roku 55-Inch Select Series Smart TV 2026-4K (2160p) QLED TV TV, and Roku 65-Inch Select Series Smart TV 2026-4K (2160p) QLED TV TV are listed as 4K (2160p) QLED with HDR10.
Do the 24-inch and 40-inch models have HDR?
HDR is not listed in the supplied features for the 24-inch or 40-inch Roku Select Series models.
Do these Roku TVs support Apple AirPlay?
Yes. Roku’s supplied features list Apple AirPlay and voice control with Roku Voice, Siri, Alexa, or Google Assistant for these models.
Do they support Bluetooth headphones?
Yes. Bluetooth Headphone Mode is listed for all supplied models.
Which size should I choose?
Choose 24-inch or 40-inch for smaller rooms. Choose 50-inch, 55-inch, or 65-inch for a main room where you want 4K QLED and HDR10. Match the size to your viewing distance and room layout.
Are prices included?
No prices were supplied. Check the current Amazon listing through the links above for live pricing and availability.
What about Roku streaming players vs Roku TVs?
This comparison uses the supplied Roku Select Series Smart TV records only. If you already own a TV, Roku’s platform is the part you would compare; these models are for buying a new Roku-integrated TV.